Website copywriting
Changing the messaging game for a game-changing sustainability solution.
Client: Boomerang Water, 2023
Agency: c|change, inc.
Boomerang Water’s founders knew there had to be a better way to bottle water than single-use plastics—so they developed an entire system that refills reusable bottles with locally sourced water, and keeps millions of plastic water bottles out of landfills and waterways.
The startup had already made major inroads at numerous resorts and factories. Now, to bring their system to more businesses—and further their mission to eliminate plastic water bottle waste—they needed a new website that made it clear: this is an entire system, and not just another reusable water bottle.
I collaborated with our digital and design teams to create a sitemap and content outlines for each page.
As I developed copy, I made sure to reinforce three key points throughout the site:
Boomerang is an entire sustainable water bottling system.
This solution is truly sustainable, and can reduce both waste and companies’ carbon footprints.
It’s already helping major companies reduce waste.
We also developed a 15-second “how it works” video that simply and succinctly illustrates how the circular system works. Boomerang’s team uses this video in sales presentations and to help onboard clients’ employees on how to use the system.
